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Digitas newfront conference:
The caveman and the astronaut

 

According to Wikipedia, Digitas NewFront is essentially a conference about content.


The theme for 2017, The Caveman & The Astronaut, speaks to the tension of an age where primitive instincts meet God-like technology. We're still animals; We still love fail videos and slapstick comedy and porn; yet we live in a time where we can live stream anything and explore virtual realities. The goal was to help brands understand that you have to consider both sides. There's a place for 360 VR, but it's probably not your quarterly earnings conference. There's a time for pratfalls but it's also probably not during your quarterly earnings conference.

SERVICES: concepting, ART DIRECTION, experiential, prop design, post production

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